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~isPartOf:"Werbung für alle Sinne : multimodale Kommunikationsstrategien"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzbeitrag"
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
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Inszenierung des Wandels : Funktion von Multimodalität in der Veränderungskommunikation am Beispiel des Imagefilms der Commerzbank 2012/13
Wieder, Regine
;
Rosenberger, Nicole
- In:
Werbung für alle Sinne : multimodale …
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(pp. 175-193)
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2020
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