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~language:"deu"
~person:"Hedergott, Doreen"
~person:"Melles, Annika"
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Hedergott, Doreen
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Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
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Produkteinführung
Melles, Annika
-
2017
Persistent link: https://www.econbiz.de/10011570418
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Produkteinführung
Melles, Annika
-
2017
Einleitung -- 2. Fallstudie "Nibbles" - auf der Suche nach demoptimalen Riegel -- 3. Fallstudien -- 4. Einführung in den Fall "Nibbles" -- Lehrstrategie -- 6. Fallanalyse -- 7. Übertragbarkeit des fallstudienspezifischen Wissens -- 8. Verzeichnisse.
Persistent link: https://www.econbiz.de/10014021246
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Choice-Based Conjointanalyse
Balderjahn, Ingo
;
Hedergott, Doreen
;
Peyer, Mathias
- In:
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
,
(pp. 129-146)
.
2009
Persistent link: https://www.econbiz.de/10003871241
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