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~language:"deu"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
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