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~language:"eng"
~person:"Diamantopoulos, Adamantios"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
12
Markenimage
12
Brand management
7
Markenführung
7
Designation of origin
6
Herkunftsbezeichnung
6
International marketing
5
Internationales Marketing
5
Brand
4
Markenartikel
4
Consumer-brand identification
3
Measurement
3
Messung
3
Relationship marketing
3
Advertising effects
2
Betriebliche Kennzahl
2
Bibliometrics
2
Bibliometrie
2
C-OAR-SE
2
Consumer dispositions
2
Consumer-brand relationships
2
Country image
2
Financial ratio
2
Global brands
2
Impact assessment
2
Measurement theory
2
Multi-item scales
2
Operations Research
2
Operations research
2
Perceived brand globalness/localness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Single items
2
Werbewirkung
2
Wirkungsanalyse
2
Ad attitudes
1
Advertising
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Diamantopoulos, Adamantios
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Suraksha
4
Gustafsson, Anders
4
Mandler, Timo
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Valette-Florence, Pierre
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Black, Iain
3
Cavusgil, Erin
3
Chang, Woojung
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
3
Harrigan, Paul
3
Johnson, Lester W.
3
Kukar-Kinney, Monika
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Leischnig, Alexander
3
Lervik-Olsen, Line
3
Mattila, Anna S.
3
Naudé, Peter
3
Oghazi, Pejvak
3
Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Prentice, Catherine
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Raddats, Chris
3
Rapp, Adam
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Journal of business research : JBR
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ECONIS (ZBW)
3
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The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
2
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
3
Special issue : Formative indicators
Diamantopoulos, Adamantios
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003784946
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