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~language:"eng"
~person:"Diamantopoulos, Adamantios"
~subject:"Consumer dispositions"
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Consumer dispositions
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Brand management
7
Markenführung
7
Designation of origin
6
Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Brand
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Markenartikel
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Beziehungsmarketing
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Consumer-brand identification
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Measurement
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Messung
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Relationship marketing
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Advertising effects
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Betriebliche Kennzahl
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Bibliometrics
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Bibliometrie
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C-OAR-SE
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Consumer-brand relationships
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Country image
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Financial ratio
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Global brands
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Impact assessment
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Measurement theory
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Multi-item scales
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Operations Research
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Operations research
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Perceived brand globalness/localness
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Personality psychology
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Persönlichkeitspsychologie
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Single items
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Werbewirkung
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Wirkungsanalyse
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Ad attitudes
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Advertising
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Diamantopoulos, Adamantios
Bartsch, Fabian
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Chumpitaz Caceres, Rubén
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Matarazzo, Michela
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Montanari, Maria Gabriela
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Paparoidamis, Nicholas G.
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Petrychenko, Anastasiya
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Journal of business research : JBR
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ECONIS (ZBW)
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The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios
;
Matarazzo, Michela
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
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2
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
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