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~language:"eng"
~person:"Diamantopoulos, Adamantios"
~subject:"International marketing"
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International marketing
Consumer behaviour
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Brand image
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Markenimage
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Brand management
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Markenführung
7
Designation of origin
6
Herkunftsbezeichnung
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Internationales Marketing
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Brand
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Markenartikel
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Beziehungsmarketing
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Consumer-brand identification
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Messung
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Advertising effects
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Betriebliche Kennzahl
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Bibliometrics
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Consumer dispositions
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Consumer-brand relationships
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Country image
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Financial ratio
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Global brands
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Impact assessment
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Measurement theory
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Multi-item scales
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Operations Research
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Operations research
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Perceived brand globalness/localness
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Personality psychology
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Persönlichkeitspsychologie
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Single items
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Werbewirkung
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Diamantopoulos, Adamantios
Laroche, Michel
10
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Bartikowski, Boris
3
Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
3
Teng, Lefa
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Arenas-Gaitán, Jorge
2
Arslanagic-Kalajdzic, Maja
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Craig, C. S.
2
Douglas, Susan P.
2
Engelen, Andreas
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Micevski, Milena
2
Rey-Moreno, Manuel
2
Rondán-Cataluña, F. Javier
2
Samiee, Saeed
2
Sharma, Piyush
2
Wagner, Udo
2
Walsh, Gianfranco
2
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
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Alden, Dana
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Arnone, Laurent
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Arroyo-Gamez, Ramon E.
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Bartsch, Fabian
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Beatty, Sharon E.
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Behl, Abhishek
1
Benson-Rea, Maureen
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Bianchi, Constanza
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Blocker, Christopher P.
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Bourdin, David
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Bradley, M. F.
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Journal of business research : JBR
5
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ECONIS (ZBW)
5
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1
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
2
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
3
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
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