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~language:"eng"
~person:"Fitzsimons, Gavan J."
~subject:"Package design"
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Journal of marketing theory and practice : JMTP
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Special edition packaging and its negative effects on search and the shopping experience
Shepherd, Steven
;
Fitzsimons, Gavan J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012483451
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