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~language:"eng"
~person:"Georgi, Dominik"
~subject:"Konsumentenverhalten"
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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The link between marketing instruments and customer perceptions
Bruhn, Manfred
;
Georgi, Dominik
;
Tuzovic, Sven
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
1
,
pp. 50-67
Persistent link: https://www.econbiz.de/10003837024
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