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~language:"eng"
~person:"Kang, Eun Yeon"
~subject:"Advertising"
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International journal of advertising : the quarterly review of marketing communications
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Beer, wine, or spirits? : advertising's impact on four decades of category sales
Wilcox, Gary B.
;
Kang, Eun Yeon
;
Chilek, Lindsay A.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
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