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~language:"eng"
~person:"Melewar, T. C."
~subject:"Firmenimage"
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Search: "Kulturelle Identität"
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Firmenimage
Unternehmenskultur
26
Corporate culture
24
Corporate reputation
20
Public relations
13
Öffentlichkeitsarbeit
13
Brand management
7
Markenführung
7
Brand architecture
5
Corporate Social Responsibility
5
Corporate identity
5
Corporate social responsibility
5
Markenarchitektur
5
Communication
4
Personality psychology
4
Persönlichkeitspsychologie
4
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3
Kommunikation
3
Unternehmenserfolg
3
corporate communication
3
corporate identity
3
Employee retention
2
Image
2
International competition
2
Internationaler Wettbewerb
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Melewar, T. C.
Balmer, John M. T.
25
Balmer, John M.T.
6
Burghausen, Mario
5
Greyser, Stephen A.
5
Lerpold, Lin
5
Podnar, Klement
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bang, Nguyen
4
Epure, Mircea
4
Foroudi, Pantea
4
Garofalo, Orsola
4
Illia, Laura
4
Rekom, Johan van
4
Schultz, Majken
4
Soenen, Guillaume
4
Abratt, Russell
3
Albert, Stuart
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bravo, Rafael
3
Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
Frandsen, Sanne
3
Gioia, Dennis A.
3
Harvey, William S.
3
Hatch, Mary Jo
3
Ind, Nicholas
3
Kitchen, Philip J.
3
Kleyn, Nicola
3
Morsing, Mette
3
Sharifah Faridah Syed Alwi
3
Stuart, Helen
3
Tourky, Marwa
3
Urde, Mats
3
Whetten, David A.
3
Whinston, Andrew B.
3
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International studies of management and organization
3
Journal of marketing communications
3
Journal of business research : JBR
2
Journal of world business : JWB
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Facets of corporate identity, communication, and reputation
1
Journal of general management
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
20
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
4
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
5
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
6
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
7
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
8
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
10
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
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