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~language:"eng"
~person:"Wirtz, Jochen"
~type_genre:"Aufsatz in Zeitschrift"
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Wirtz, Jochen
Dwivedi, Yogesh Kumar
22
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12
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11
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ECONIS (ZBW)
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1
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
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2
AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
3
Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Kunz, Werner H.
;
Wirtz, Jochen
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10014475060
Saved in:
4
How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen
;
Pitardi, Valentina
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
Saved in:
5
Service robots, agency and embarrassing service encounters
Pitardi, Valentina
;
Wirtz, Jochen
;
Paluch, Stefanie
; …
- In:
Journal of service management
33
(
2022
)
2
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012880733
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6
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
Saved in:
7
A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
Mariani, Marcello M.
;
Wirtz, Jochen
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2929-2943
Persistent link: https://www.econbiz.de/10014314892
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8
Artificial intelligence empowered conversational agents : a systematic literature review and research agenda
Mariani, Marcello M.
;
Hashemi, Novin
;
Wirtz, Jochen
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014288858
Saved in:
9
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
10
Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda
Mustak, Mekhail
;
Salminen, Joni
;
Plé, Loïc
;
Wirtz, Jochen
- In:
Journal of business research : JBR
124
(
2021
),
pp. 389-404
Persistent link: https://www.econbiz.de/10012493900
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