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~language:"eng"
~subject:"Betriebswirtschaftslehre"
~type_genre:"Glossary included"
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing : principles & perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
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2004
-
4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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