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~language:"eng"
~subject:"Brand"
~type_genre:"Collection of articles of several authors"
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Search: "European journal of marketing : EJM"
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Brand
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Brand management
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Marketingmanagement
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Collection of articles of several authors
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70
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Melewar, T. C.
2
Abimbola, Temi
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European journal of marketing : EJM
3
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ECONIS (ZBW)
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Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
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2
Brand and corporate branding : theory and emerging context
Abimbola, Temi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009572913
Saved in:
3
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
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