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~language:"eng"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Markenartikel
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942
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A master class in brand planning : the timeless works of Stephen King
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
The connected customer : the changing nature of consumer and business markets
2
The role of brands in an era of over-information
2
Critical perspectives on diversity, equity, and inclusion in marketing
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Digitalization in business : on the road to a sustainable world
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Entrepreneurship and enterprise development in Africa
1
Expanding disciplinary space : on the potential of critical marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
International marketing ; Vol. 2
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Memorable customer experiences : a research anthology
1
Promoting organizational performance through 5G and agile marketing
1
The future of management: industry 4.0 and digitalization
1
Weltwirtschaft 2010 : Trends und Strategien
1
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ECONIS (ZBW)
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Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
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2
Brand attachment and agile marketing : responses to the (post-)pandemic context in the sports fashion context
Reis, Raissa
;
Catarino, André
;
Sousa, Bruno
;
Malheiro, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 42-54)
.
2023
Persistent link: https://www.econbiz.de/10013474288
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3
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
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4
Brand activertising : from profit-purpose to social positioning
Duarte, Alexandre
;
Chambel, Simão
- In:
The role of brands in an era of over-information
,
(pp. 198-215)
.
2023
Persistent link: https://www.econbiz.de/10014365855
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5
Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah
;
Ibelegbu, Oserere
;
Chukwuka, Blessing
- In:
Marketing Communications and Brand Development in …
,
(pp. 131-155)
.
2022
Persistent link: https://www.econbiz.de/10013280193
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6
Young consumer vulnerability
Yang, Hsiao-Pei
;
Hong, Yiwen
;
Kasapi, Eleni
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 154-176)
.
2022
Persistent link: https://www.econbiz.de/10013382325
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7
Digitalization and business in marketing with a purpose
Ayestarán, Raquel
- In:
Digitalization in business : on the road to a …
,
(pp. 317-343)
.
2022
Persistent link: https://www.econbiz.de/10014382057
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8
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
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9
Brand purpose and purpose-driven marketing : the new digital
Gülmez, Emrah
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 330-361)
.
2021
Persistent link: https://www.econbiz.de/10012816098
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10
Influencer marketing : brand awareness and purchase intention on YouTube
Rahman, R. E.
;
Astuti, R. D.
- In:
Digital economy for customer benefit and business …
,
(pp. 95-99)
.
2020
Persistent link: https://www.econbiz.de/10012228230
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