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~language:"eng"
~subject:"Relationship marketing"
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Relationship marketing
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Ko, Eunju
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Agnihotri, Raj
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Veloutsou, Cleopatra
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Andreini, Daniela
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Journal of business research : JBR
626
Global journal of business research : GJBR
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
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ECONIS (ZBW)
637
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11
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
12
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
13
Customer responses to service providers' touch : a meta-analysis
Saleh, Amin
;
Zmich, Louis J.
;
Babin, Barry J.
;
Darrat, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014380328
Saved in:
14
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
15
Mitigating immediate and lagged effects of customer mistreatment on service failure and sabotage : critical roles of service recovery behaviors
Wang, I-An
;
Chen, Pei-Chi
;
Chi, Nai-Wen
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013468630
Saved in:
16
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
17
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
18
On relationship types, their strength, and reward crowdfunding backer behavior
Shneor, Rotem
;
Zhao, Liang
;
Goedecke, Jann Fabian Michael
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468648
Saved in:
19
Double-edged sword of global demand heterogeneity : how service multinationals capture the benefits and mitigate the costs of managing customer knowledge
Cheng, Li
;
Wang, Yue
;
Zhang, Xiao
;
Zhu, Di
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468655
Saved in:
20
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
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