//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gattungsmarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Gattungsmarke
10
Generic brand
10
USA
5
United States
5
Brand
4
Markenartikel
4
Brand management
3
Markenführung
3
Arzneimittel
2
Brand image
2
Consumer behaviour
2
Demand
2
Generic drugs
2
Generika
2
Konsumentenverhalten
2
Markenimage
2
Nachfrage
2
Pharmaceuticals
2
1984-1994
1
1996-2003
1
Agrarprodukt
1
Agricultural product
1
Arzneimittelmarkt
1
Brasilien
1
Brazil
1
Consumer boycott
1
Cost-benefit analysis
1
Elasticity of substitution
1
Emotion
1
Experiment
1
Filling station
1
Fruchtsaft
1
Fruit juice
1
Konsumentenboykott
1
Kosten-Nutzen-Analyse
1
Lower Austria
1
Market entry
1
Market leader
1
Market structure
1
Marketing management
1
more ...
less ...
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Hochschulschrift
Aufsatz in Zeitschrift
9
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
4
Working Paper
4
Amtsdruckschrift
1
Aufsatz im Buch
1
Book section
1
Government document
1
Thesis
1
more ...
less ...
Language
All
English
German
1
Swedish
1
Author
All
Bergès, Fabian
1
Bouamra-Mechemache, Zohra
1
Canter, Neil
1
Conroy, Denise
1
Eizenberg, Alon
1
Ellison, Sara Fisher
1
Foster, Kenneth Alan
1
Hellerstein, Judith K.
1
Lee, Michael S. W.
1
Lusk, Jayson L.
1
Motion, Judith
1
Nilsson, Tomas
1
Pennerstorfer, Dieter
1
Salvo, Alberto
1
Scott Morton, Fiona
1
Thomas, Anika
1
Thomas, Arthur M.
1
Ubilava, David
1
more ...
less ...
Published in...
All
The Rand journal of economics
3
Agricultural and resource economics review : ARER
1
American economic journal : a journal of the American Economic Association
1
European review of agricultural economics : ERAE
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The rise of fringe competitors in the wake of an emerging middle class : an empirical analysis
Eizenberg, Alon
;
Salvo, Alberto
- In:
American economic journal : a journal of the American …
7
(
2015
)
3
,
pp. 85-122
Persistent link: https://www.econbiz.de/10011318377
Saved in:
2
Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
Saved in:
3
Is producing a private label counterproductive for a branded manufacturer?
Bergès, Fabian
;
Bouamra-Mechemache, Zohra
- In:
European review of agricultural economics : ERAE
39
(
2012
)
2
,
pp. 213-239
Persistent link: https://www.econbiz.de/10009535544
Saved in:
4
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
5
Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
Saved in:
6
Spatial price competition in retail gasoline markets : evidence from Austria
Pennerstorfer, Dieter
- In:
The annals of regional science : an international …
43
(
2009
)
1
,
pp. 133-158
Persistent link: https://www.econbiz.de/10003814601
Saved in:
7
Financial benefits of Florida generic orange juice marketing
Thomas, Arthur M.
;
Canter, Neil
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 431-444
Persistent link: https://www.econbiz.de/10008827099
Saved in:
8
Entry decisions in the generic pharmaceutical industry
Scott Morton, Fiona
- In:
The Rand journal of economics
30
(
1999
)
3
,
pp. 421-440
Persistent link: https://www.econbiz.de/10001431734
Saved in:
9
The importance of the physician in the generic versus trade-name prescription decision
Hellerstein, Judith K.
- In:
The Rand journal of economics
29
(
1998
)
1
,
pp. 108-136
Persistent link: https://www.econbiz.de/10001237422
Saved in:
10
Characteristics of demand for pharmaceutical products : an examination of four cephalosporins
Ellison, Sara Fisher
(
contributor
)
- In:
The Rand journal of economics
28
(
1997
)
3
,
pp. 426-446
Persistent link: https://www.econbiz.de/10001226244
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->