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~subject:"Economics"
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Woisetschläger, David
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Ahlert, Dieter
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USB Cologne (EcoSocSci)
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Exzellentes Sponsoring : Innovative Ansätze und Best Practices für das Markenmanagement
Ahlert, Dieter
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2007
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2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004909966
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2
Event-Marken-fit und Kommunikationswirkung : Eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006
Nitschke, Axel
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2006
Persistent link: https://www.econbiz.de/10004909826
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3
Markenwirkung von Sponsoring : Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers
Woisetschläger, David
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2006
Persistent link: https://www.econbiz.de/10004909846
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4
Marketing- und Vertriebspower durch Sponsoring : Sponsoringbudgets strategisch managen und refinanzieren
Braun, Karl
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2006
Persistent link: https://www.econbiz.de/10004893131
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5
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
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2006
Persistent link: https://www.econbiz.de/10004920308
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