Brewer, Paul; Venaik, Sunil - In: Journal of International Business Studies 42 (2011) 3, pp. 436-445
This paper examines the Individualism–Collectivism (I-C) dimension of national culture in the Hofstede and GLOBE models. We identify major contradictions between the two culture models, which result in contradictory relationships with external variables such as economic prosperity. We...