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~person:"Aarikka-Stenroos, Leena"
~subject:"Relationship marketing"
~subject:"Service innovation"
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Relationship marketing
Service innovation
Beziehungsmarketing
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Marketing theory
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Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Aarikka-Stenroos, Leena
Vargo, Stephen L.
10
Edvardsson, Bo
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Anke, Jürgen
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Skålén, Per
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Alexander Joseph Ibnu Wibowo
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
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ECONIS (ZBW)
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Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
Saved in:
2
Value co-creation in knowledge intensive business services : a dyadic perspective on the joint problem solving process
Aarikka-Stenroos, Leena
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10009513229
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