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~person:"Adams, Frank G."
~person:"Hughes, Tim"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Service-Dominant Logic
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Service-dominant logic
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Adams, Frank G.
Hughes, Tim
Vargo, Stephen L.
9
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Journal of business-to-business marketing
1
Marketing theory
1
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ECONIS (ZBW)
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
2
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
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