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~person:"Adegbola, Eunice Abimbola"
~subject:"Confidence"
~subject:"Wettbewerbsvorteil"
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Creating particularized trust in e-retailers through experiential value and generalized trust
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Adegbola, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10012202792
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