//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Agnihotri, Arpita"
~person:"Alguezaui, Salma"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Psychology & marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Internet marketing
2
Online-Marketing
2
Virales Marketing
2
Benutzerfreundlichkeit
1
Beschaffung
1
Brand image
1
Confidence
1
Consumer behaviour
1
Credibility
1
Emotion
1
Glaubwürdigkeit
1
Kaufentscheidung
1
Konsumentenverhalten
1
Markenimage
1
Procurement
1
Product information
1
Produktinformation
1
Purchase decision
1
Social Web
1
Social web
1
Usability
1
Vertrauen
1
audiovisual eWOM
1
brand attitude
1
electronic word-of-mouth
1
influencers
1
purchase decision
1
purchase intention
1
source attractiveness
1
source expertise
1
source trustworthiness
1
word-of-mouth
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Agnihotri, Arpita
Alguezaui, Salma
Bridges, K. Robert
2
Flavián Blanco, Carlos
2
Harnish, Richard J.
2
Reynolds, Kristy E.
2
Saenger, Christina
2
Thomas, Veronica L.
2
Acikgoz, Fulya
1
Akdim, Khaoula
1
Ameen, Nisreen
1
Anlamlier, Eda
1
Arnold, Mark J.
1
Augusto, Mário Gomes
1
Baines, Paul
1
Ball, Joan P.
1
Ballestar, María Teresa
1
Barhorst, Jennifer Brannon
1
Bauer, Brittney C.
1
Baum, Matthias
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Bock, Dora E.
1
Boon, Edward
1
Borghi, Matteo
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Brush, Gregory J.
1
Buyova, Daniela
1
Cai, Wenpei
1
Campbell, Colin L.
1
Caplliure, Eva-María
1
Carlson, Brad D.
1
Casaletto, John P.
1
Casaló, Luis V.
1
Cervera-Taulet, Amparo
1
Chang, Yaping
1
Chari, Simos
1
Chen, Xingyu
1
Christodoulides, George
1
more ...
less ...
Published in...
All
Psychology & marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->