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~person:"Agnihotri, Arpita"
~subject:"Diversification"
~subject:"Innovation"
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Search: "Journal of strategic marketing"
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Diversification
Innovation
1992-2009
1
Betriebliche Wertschöpfung
1
Blue Ocean Strategy
1
Brand image
1
Business recovery
1
Diversifikation
1
Harley-Davidson Motor Company
1
Markenimage
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Motorcycle
1
Motorrad
1
Strategic management
1
Strategisches Management
1
Unternehmenssanierung
1
Value creation
1
non-customers
1
strategic move
1
strategy Canvas
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value innovation
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Agnihotri, Arpita
Gilmore, Audrey
2
Harrigan, Kathryn Rudie
2
Leenders, Mark A. A. M.
2
Manral, Lalit
2
O'Dwyer, Michele
2
Agnihorti, Arpita
1
Ahmadi, Hormoz
1
Anderson, Jeffrey E.
1
Anderson, Sidney T.
1
Aspara, Jaakko
1
Bang, Nguyen
1
Boisvert, Jean
1
Buccieri, Dominic
1
Carson, David
1
Chao, Chih-Wei
1
Chen, Cheng-Hao Steve
1
Chen, Junsong
1
Christodoulou, Ioannis
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Crick, Dave
1
Crick, James
1
Das, Gopal
1
Farrell, Mark
1
Fathollahzadeh, Zeinab
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Fernandes, Teresa
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Foroudi, Pantea
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Frazer, Lorelle
1
Govind, Rahul
1
Gross, Andrew C.
1
Gupta, Samir
1
Hietanen, Joel
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Hultink, Erik J.
1
Jasper, Stephen
1
Javalgi, Rajshekhar (Raj) G.
1
Khan, M. Sajid
1
Lai, Po-Hsin
1
Langerak, Fred
1
Langley, Paul A.
1
Leckie, Civilai
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Lee, Khai Sheang
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Journal of strategic marketing
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Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
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2
Turnaround of Harley Davidson : cult brand or strategic fit approach?
Agnihotri, Arpita
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10009768648
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