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~person:"Agnihotri, Arpita"
~subject:"Innovation"
~subject:"Lieferantenmanagement"
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Innovation
Lieferantenmanagement
1992-2009
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Betriebliche Wertschöpfung
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Blue Ocean Strategy
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Brand image
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Business recovery
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Agnihotri, Arpita
Frazer, Lorelle
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Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
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