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~person:"Ahlbom, Carl-Philip"
~person:"Nordfält, Jens"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Verkaufsraumgestaltung"
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Einzelhandel
7
Ladengestaltung
7
Retail trade
7
Store design
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Consumer behaviour
6
Konsumentenverhalten
6
Digital displays
2
Digitalisierung
2
Digitization
2
Retail displays
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Sales promotion
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Verkaufsförderung
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AI
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Brightness contrast
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Disarray
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Display
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Efficiency
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Endcaps
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Enhancements
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In-store
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In-store marketing
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In-store merchandising
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In-store technology
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Internet marketing
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Mannequin
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Online retailing
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Online-Handel
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Project management
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Aufsatz in Zeitschrift
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Ahlbom, Carl-Philip
Nordfält, Jens
Grewal, Dhruv
10
Roggeveen, Anne L.
7
Lunardo, Renaud
6
Teller, Christoph
6
Willems, Kim
6
Brengman, Malaika
4
Chebat, Jean-Charles
4
Garaus, Marion
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Shaffer, Greg Eric
4
Vrechopoulos, Adam
4
Wagner, Udo
4
Ballantine, Paul W.
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Behe, Bridget K.
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Biswas, Dipayan
3
Bogomolova, Svetlana
3
Borges, Adilson
3
Chang, Hyo Jung
3
Chou, Sheng-Fang
3
Czerniachowska, Kateryna
3
Elms, Jonathan
3
Ertekin, Necati
3
Esch, Franz-Rudolf
3
Gajjar, Hasmukh K.
3
Ghoniem, Ahmed
3
Gilboa, Shaked
3
Horng, Jeou-shyan
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Liu, Chih-hsing
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Maddah, Bacel
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Martínez-Ruiz, María Pilar
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Murray, John
3
Noble, Stephanie M.
3
Parsons, Andrew G.
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Roschk, Holger
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Sharp, Anne
3
Sloot, Laurens M.
3
Spence, Charles
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Talukdar, Debabrata
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Verhoef, Peter C.
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Journal of retailing
4
Journal of business research : JBR
1
Journal of marketing research
1
Review of marketing research
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ECONIS (ZBW)
7
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1
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
In-store endcap projections and their effect on sales
Schweiger, Elisa B.
;
Ahlbom, Carl-Philip
;
Nordfält, Jens
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
Saved in:
4
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
5
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
6
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
7
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
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