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~person:"Akaka, Melissa Archpru"
~person:"Lusch, Robert F."
~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Service-Dominant Logic
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Service-dominant logic
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Marketing theory
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16
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service-dominant logic
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Akaka, Melissa Archpru
Lusch, Robert F.
Hilton, Toni
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Alexander Joseph Ibnu Wibowo
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A service perspective for human capital resources : a critical base for strategy implementation
Greer, Charles R.
;
Lusch, Robert F.
;
Hitt, Michael A.
- In:
Academy of Management perspectives : AMP
31
(
2017
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011702025
Saved in:
2
Service innovation : a service-dominant logic perspective
Lusch, Robert F.
;
Nambisan, Satish
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
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3
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
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