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~person:"Akbar, Muhammad Imad Ud Din"
~person:"Weinstein, Art"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
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Akbar, Muhammad Imad Ud Din
Weinstein, Art
Frazer, Lorelle
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Gupta, Samir
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Polonsky, Michael J.
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Thaichon, Park
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Ahmad, Bilal
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Anees-ur-Rehman, Muhammad
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Balaji, M. S.
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Journal of strategic marketing
3
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ECONIS (ZBW)
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
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