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~person:"Alexander, Nicholas"
~person:"Esch, Franz-Rudolf"
~subject:"Brand image"
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Brand image
Product design
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Produktgestaltung
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Advertising effects
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Automotive industry
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Brand logo
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Kfz-Industrie
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Konstruktion
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Logo anthropomorphism
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Logo association
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Marketing management
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Marketingmanagement
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Alexander, Nicholas
Esch, Franz-Rudolf
Albers, Sönke
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Strategie und Technik des Automobilmarketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
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2
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
3
Automobile durch Automobildesign markenspezifisch gestalten
Esch, Franz-Rudolf
;
Hanisch, Johannes
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 97-124)
.
2013
Persistent link: https://www.econbiz.de/10010426303
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