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~person:"Alexander, Nicholas"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Brand image
Consumer behaviour
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Brand logo
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Logo anthropomorphism
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Alexander, Nicholas
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The journal of brand management : an international journal
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The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
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