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~person:"Allcott, Hunt"
~person:"Flavián Blanco, Carlos"
~subject:"Confidence"
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Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
1
Journal of marketing communications
1
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ECONIS (ZBW)
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The role of trust, satisfaction and communication in the development of participation in virtual communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Connectivity and knowledge management in virtual …
,
(pp. 23-37)
.
2009
Persistent link: https://www.econbiz.de/10003778485
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Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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