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~person:"Amar, Moty"
~person:"Appan, Radha"
~subject:"Personality psychology"
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To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
2
The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar
;
Appan, Radha
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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