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~person:"Anderson, Allison"
~person:"Hede, Anne-Marie"
~subject:"Brand management"
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Building online brand communities : exploring the benefits, challenges and risks in the Australian event sector
Hede, Anne-Marie
;
Kellett, Pamm
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009580674
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