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~person:"Andreini, Daniela"
~person:"Garrett, Tony C."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
6
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4
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Andreini, Daniela
Garrett, Tony C.
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Bruhn, Manfred
6
Roy, Sanjit
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McLean, Graeme J.
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Akter, Shahriar
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Chebat, Jean-Charles
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Chang, Woojung
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Diamantopoulos, Adamantios
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Filieri, Raffaele
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Gupta, Shivam
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Gustafsson, Anders
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Harrigan, Paul
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Huber, Frank
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Johnson, Lester W.
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Kukar-Kinney, Monika
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Oghazi, Pejvak
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Pedeliento, Giuseppe
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Prentice, Catherine
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Journal of business research : JBR
6
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ECONIS (ZBW)
6
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Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Yuk, Hyeyeon
;
Garrett, Tony C.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534244
Saved in:
2
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
3
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
4
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
5
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
6
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
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