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Arnould, Eric J.
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Introduction: consumer culture theory : ten years gone (and beyond)
Arnould, Eric J.
;
Thompson, Craig J.
-
2015
Persistent link: https://www.econbiz.de/10011657445
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Service-dominant logic and consumer culture theory : natural allies in an emerging paradigm
Arnould, Eric J.
-
2007
Persistent link: https://www.econbiz.de/10003500084
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Consumer culture theory (and we really mean theoretics) : dilemmas and opportunities posed by an academic branding strategy
Arnould, Eric J.
;
Thompson, Craig
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2007
Persistent link: https://www.econbiz.de/10003500072
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