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~person:"Assaf, A. Georges"
~person:"Murphy, Jamie"
~subject:"Nationalkultur"
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Consumer ethnocentrism and willingness to buy : analyzing the role of three demographic consumer characteristics
Josiassen, Alexander
;
Assaf, A. Georges
;
Karpen, Ingo O.
- In:
International marketing review
28
(
2011
)
6
,
pp. 627-646
Persistent link: https://www.econbiz.de/10009390028
Saved in:
2
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
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