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~person:"Augusto, Mário Gomes"
~subject:"Electronic Commerce"
~subject:"Markenimage"
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Electronic Commerce
Markenimage
Beziehungsmarketing
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perceived value
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Airline
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Augusto, Mário Gomes
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
14
Japutra, Arnold
13
Piller, Frank T.
13
Kumar, Vikas
12
Han, Heesup
11
Wirtz, Bernd W.
11
Bauer, Hans H.
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Muther, Andreas
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Hyun, Sunghyup Sean
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King, Ceridwyn
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Šerić, Maja
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Sarkar, Abhigyan
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Bang, Nguyen
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Ekinci, Yuksel
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Huber, Frank
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Kaushik, Arun Kumar
7
Leimstoll, Uwe
7
Neslin, Scott A.
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Rahman, Zillur
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Roy, Sanjit
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Schumann, Jan Hendrik
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Stormer, Henrik
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Thaichon, Park
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Ahn, Jiseon
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Bilgihan, Anil
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Das, Gopal
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Iglesias, Oriol
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Khamitov, Mansur
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Leckie, Civilai
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International journal of economics and business research
1
International journal of entrepreneurship and small business
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
International journal of economics and business research
16
(
2018
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
Saved in:
4
Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
Saved in:
5
The path to brand loyalty in the beer market
Augusto, Mário Gomes
;
Torres, Pedro Marcelo
- In:
International journal of entrepreneurship and small business
32
(
2017
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
Saved in:
6
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
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