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~person:"Bäckström, Kristina"
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An exploration of consumers' experiences in physical stores : comparing consumers' and retailers' perspectives in past and present time
Bäckström, Kristina
;
Johansson, Ulf
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011741612
Saved in:
2
Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives
Bäckström, Kristina
;
Johansson, Ulf
- In:
Journal of retailing and consumer services
13
(
2006
)
6
,
pp. 417-430
Persistent link: https://www.econbiz.de/10007286861
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