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~person:"Bühler, André W."
~person:"O'Shea, Michelle"
~type_genre:"Fallstudie"
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Bühler, André W.
O'Shea, Michelle
Nufer, Gerd
15
Bühler, André
11
Chadwick, Simon
5
Horch, Heinz-Dieter
4
Jäck, Simone
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International journal of leisure and tourism marketing : IJLTM
1
International journal of social entrepreneurship and innovation : IJSEI
1
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Sportmanagement : SPM
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Nufer, Gerd
(
ed.
);
Bühler, André W.
(
contributor
)
-
2011
-
2., völlig neu bearb. und wesentl. erw. Aufl.
die Besonderheiten des
Sports
. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die …
Persistent link: https://www.econbiz.de/10008736001
Saved in:
2
Stakeholder perceptions of a professional sport organisation's community initiatives : an exploratory case study
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of social entrepreneurship and …
2
(
2013
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10009771016
Saved in:
3
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
Saved in:
4
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
Nufer, Gerd
(
ed.
);
Breuer, Christoph
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003688717
Saved in:
5
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Management im Sport : betriebswirtschaftliche …
,
(pp. 225-261)
.
2010
Persistent link: https://www.econbiz.de/10008662745
Saved in:
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