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~person:"Backhaus, Klaus"
~person:"Diller, Hermann"
~subject:"B-to-B-Marketing"
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Subject
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B-to-B-Marketing
Marketing
73
Theorie
25
Theory
25
Deutschland
19
Germany
19
Marketingmanagement
12
Marketing management
8
Strategisches Management
8
Investitionsgütermarketing
7
Business-to-business marketing
6
Kongress
6
Lieferantenmanagement
6
Supplier relationship management
6
Aufsatzsammlung
5
Industrial goods
5
Industriegüter
5
Industrieprodukt
4
Betriebswirtschaftslehre
3
Business economics
3
Economics
3
Effizienz
3
Marketingstrategie
3
Wörterbuch
3
Absatz
2
Business process management
2
Deutschland <Bundesrepublik>
2
Effizienzmessung
2
Environmental management
2
Erfolgsfaktor
2
Industriebetrieb
2
Management
2
Marktforschung
2
Mobile Telekommunikation
2
Prozessmanagement
2
Success factor
2
USA
2
Umweltmanagement
2
Werner Hans Engelhardt
2
Wettbewerbsvorteil
2
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Type of publication
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Book / Working Paper
6
Type of publication (narrower categories)
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Bibliografie enthalten
4
Bibliography included
4
Lehrbuch
4
Textbook
4
Case study
2
Fallstudie
2
Konferenzschrift
2
Collection of articles of several authors
1
Conference proceedings
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
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Language
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German
5
English
1
Author
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Backhaus, Klaus
Diller, Hermann
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Alexander, Ralph S.
4
Cross, James S.
4
Hofmaier, Richard
4
Kleinaltenkamp, Michael
4
Andersson, Per
3
Chisnall, Peter M.
3
Hill, Richard M.
3
Hutt, Michael D.
3
Lichtenthal, J. David
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Rosenqvist, Christopher
3
Weiber, Rolf
3
Wilson, David T.
3
Andersen, Poul Houman
2
Brennan, Ross
2
Cravens, David W.
2
Doerr, John E.
2
Geersbro, Jens
2
Grave, Klaus-Peter
2
Grewal, Rajdeep
2
Halinen, Aino
2
Honeycutt, Earl D.
2
Hüttner, Manfred
2
Keränen, Joona
2
Kim, Namwoon
2
Kliche, Mario
2
Kragh, Hanne
2
LaPlaca, Peter J.
2
Meffert, Heribert
2
Merigo, Jose Maria
2
Mummalaneni, Venkatapparao
2
Ndubisi, Nelson Oly
2
Ritter, Thomas
2
Rowley, Jennifer
2
Rühlig, Ralph
2
Schultz, Mike
2
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Institution
All
German American Conference on Industrial Marketing <1984, Mainz>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Marketingforschung aktuell
1
Source
All
ECONIS (ZBW)
6
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1
Innovatives Industriegütermarketing
Diller, Hermann
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003667869
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
5
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
Saved in:
6
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
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