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~person:"Bae, Mikyeung"
~subject:"Consumer behaviour"
~subject:"Game theory"
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Consumer behaviour
Game theory
Advertising effects
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Advertising
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charity advertising
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empathy
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identifiable victim effect
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intention to donate
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message elaboration
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message order
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negative empathy
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objective processing fluency
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Bae, Mikyeung
Falk, Armin
17
Altmann, Steffen
10
Heidhues, Paul
10
Jayaraman, Rajshri
10
Nosenzo, Daniele
8
Sefton, Martin
8
Eckel, Catherine C.
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Thomas, Sujo
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Tonin, Mirco
6
Vlassopoulos, Michael
6
Wood, Daniel H.
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Corazzini, Luca
5
Güth, Werner
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Karlan, Dean
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Kliemt, Hartmut
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Netessine, Serguei
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Ockenfels, Axel
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Renner, Elke
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Singh, Jasjit
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Teng, Nina
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Adena, Maja
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Benz, Matthias
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Bhatt, Viral
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Elfenbein, Daniel W.
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Fisman, Raymond
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Givi, Julian
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Gächter, Simon
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McManus, Brian
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Meier, Stephan
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Reggiani, Tommaso
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Winterich, Karen Page
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Butz, Britta
3
Chen, Zengxiang
3
Cheng, Sao-Wen
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Cotton, Christopher
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Dhar, Ravi
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Dubé, Jean-Pierre
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Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
2
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
3
Influences of identified victim images on processing fluency
Bae, Mikyeung
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
3
,
pp. 249-273
Persistent link: https://www.econbiz.de/10012200018
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