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~person:"Bagozzi, Richard P."
~person:"Homburg, Christian"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
15
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15
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9
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9
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4
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3
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3
Marketingmanagement
3
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Bagozzi, Richard P.
Homburg, Christian
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
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6
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Handbook of brand relationships
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Digital marketing : global strategies from the world's leading experts
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Positive organizational scholarship : foundations of a new discipline
1
Sustainable Development Goals (SDGs)
1
The Routledge companion to identity and consumption
1
The SAGE handbook of marketing theory
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
15
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1
Choosing not to buy when tempted : advancing sustainable development with consumer moral restraint
Sekerka, Leslie E.
;
Kipfelsberger, Petra
;
Stimel, Derek
; …
-
2022
Persistent link: https://www.econbiz.de/10013171108
Saved in:
2
Social influence and the self
Bagozzi, Richard P.
- In:
The Routledge companion to identity and consumption
,
(pp. 255-264)
.
2013
Persistent link: https://www.econbiz.de/10009700280
Saved in:
3
Consumer agency and action
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 316-331)
.
2010
Persistent link: https://www.econbiz.de/10003923149
Saved in:
4
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
Saved in:
5
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
6
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
7
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
8
Positive and negative emotions in organizations
Bagozzi, Richard P.
- In:
Positive organizational scholarship : foundations of a …
,
(pp. 176-193)
.
2003
Persistent link: https://www.econbiz.de/10009508462
Saved in:
9
Consumer behavior in digital environments
Dholakia, Utpal
;
Bagozzi, Richard P.
- In:
Digital marketing : global strategies from the world's …
,
(pp. 163-200)
.
2001
Persistent link: https://www.econbiz.de/10001599864
Saved in:
10
Kundenzufriedenheit als Herausforderung für Management und Controlling
Homburg, Christian
- In:
Controlling des Strukturwandels : Standortflexibilität …
,
(pp. 151-176)
.
1996
Persistent link: https://www.econbiz.de/10001293637
Saved in:
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