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~person:"Bajde, Domen"
~person:"Liozu, Stephan"
~subject:"Customer value"
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Dollarizing differentiation value : a practical guide for the quantification and the capture of customer value in B2B markets
Liozu, Stephan
-
2016
1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the...
Persistent link: https://www.econbiz.de/10012101581
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3
Value and price
Bajde, Domen
- In:
Marketing management : a cultural perspective
,
(pp. 332-348)
.
2012
Persistent link: https://www.econbiz.de/10009508084
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