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~person:"Baker, Thomas L."
~person:"Banerjee, Debasish"
~person:"Widing II, Robert E."
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Baker, Thomas L.
Banerjee, Debasish
Widing II, Robert E.
Simpson, Penny M.
40
Siguaw, Judy A.
24
Sheng, Xiaojing
8
Oyedele, Adesegun
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3
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Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective
Siguaw, Judy A.
;
Baker, Thomas L.
;
Simpson, Penny M.
- In:
Journal of business research : JBR
56
(
2003
)
4
,
pp. 311-322
Persistent link: https://www.econbiz.de/10006721301
Saved in:
2
Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective
Siguaw, Judy A.
;
Baker, Thomas L.
;
Simpson, Penny M.
- In:
Journal of Business Research
56
(
2003
)
4
,
pp. 311-322
Persistent link: https://www.econbiz.de/10005466323
Saved in:
3
A Model of Value Creation - Supplier Behaviors and Their Impact on Reseller-Perceived Value
Simpson, Penny M.
;
Siguaw, Judy A.
;
Baker, Thomas L.
- In:
Industrial marketing management : the international …
30
(
2001
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10006274081
Saved in:
4
The influence of market orientation on channel relationships : a dyadic examination
Siguaw, Judy A.
;
Simpson, Penny M.
;
Baker, Thomas L.
-
1997
Persistent link: https://www.econbiz.de/10010366607
Saved in:
5
RESEARCH NOTES - The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs
Baker, Thomas L.
;
Simpson, Penny M.
;
Siguaw, Judy A.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
1
,
pp. 50-57
Persistent link: https://www.econbiz.de/10006153001
Saved in:
6
An Investigation into Potential Moderating Effects of the Relationship Between Actual and Perceived Market Orientation - This study examines the gaps between a firm's actual (self-...
Simpson, Penny M.
;
Baker, Thomas L.
;
Siguaw, Judy A.
- In:
Journal of marketing channels : ... distribution …
7
(
1999
)
1-2
,
pp. 95-120
Persistent link: https://www.econbiz.de/10007182600
Saved in:
7
Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective
Siguaw, Judy A.
;
Simpson, Penny M.
;
Baker, Thomas L.
- In:
Journal of marketing
62
(
1998
)
3
,
pp. 99-111
Persistent link: https://www.econbiz.de/10005975756
Saved in:
8
The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables
Simpson, Penny M.
;
Brown, Gene
;
Widing II, Robert E.
- In:
Journal of business ethics : JOBE
17
(
1998
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10006920822
Saved in:
9
Softlifting: A Model of Motivating Factors
Simpson, Penny M.
;
Banerjee, Debasish
;
Simpson Jr, Claude L.
- In:
Journal of business ethics : JOBE
13
(
1994
)
6
,
pp. 431-438
Persistent link: https://www.econbiz.de/10006948859
Saved in:
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