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~person:"Balmer, John M.T."
~person:"Perry, Chad"
~person:"Schroeder, Jonathan E."
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Search: "European journal of marketing : EJM"
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Balmer, John M.T.
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European journal of marketing : EJM
31
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
3
Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm
Balmer, John M.T.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1329-1353
Persistent link: https://www.econbiz.de/10009329142
Saved in:
4
A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
He, Hong-Wei
;
Balmer, John M.T.
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10010099461
Saved in:
5
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
Balmer, John M.T.
- In:
European journal of marketing : EJM
46
(
2012
)
7
,
pp. 1064-1093
Persistent link: https://www.econbiz.de/10009993588
Saved in:
6
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M.T.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1380-1399
Persistent link: https://www.econbiz.de/10009329139
Saved in:
7
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
8
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-653
Persistent link: https://www.econbiz.de/10008418462
Saved in:
9
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image
Balmer, John M.T.
- In:
European journal of marketing : EJM
42
(
2008
)
9
,
pp. 879-906
Persistent link: https://www.econbiz.de/10008099729
Saved in:
10
Identity studies: multiple perspectives and implications for corporate-level marketing
He, Hong-Wei
;
Balmer, John M.T.
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 765-785
Persistent link: https://www.econbiz.de/10007763292
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