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~person:"Banerjee, Somak"
~subject:"Food retailing"
~subject:"Niedrigpreisstrategie"
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Food retailing
Niedrigpreisstrategie
Discounter
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Diskontierung
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price promotions
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retailing
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Banerjee, Somak
Dekimpe, Marnik G.
5
Deleersnyder, Barbara
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Koll, Oliver
4
Jürgens, Ulrich
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Steenkamp, Jan-Benedict E. M.
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Ater, Itai
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Journal of marketing research : JMR
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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