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~person:"Barreda, Albert"
~person:"Chalkiti, Kalotina"
~subject:"Social Web"
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Search: "Journal of vacation marketing : an international journal"
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Social Web
Social web
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Beziehungsmarketing
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Brand awareness
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Information dissemination
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Informationsverbreitung
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Tourism industry
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Tourismuswirtschaft
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brand equity
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brand image
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brand knowledge
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Barreda, Albert
Chalkiti, Kalotina
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
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2
Information sharing and idea generation in peer to peer online communities : the case of "DIALOGOI"
Chalkiti, Kalotina
;
Sigala, Marianna
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003696211
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