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~person:"Bartikowski, Boris"
~person:"Bartsch, Fabian"
~subject:"Ethnische Gruppe"
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Ethnische Gruppe
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Cultural identity
5
Ethnic group
5
Kulturelle Identität
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China
4
International marketing
4
Internationales Marketing
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Website
4
Website cultural congruity
4
Beziehungsmarketing
3
Corporate social responsibility
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Designation of origin
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Globalisierung
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Globalization
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Großbritannien
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Herkunftsbezeichnung
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Internet marketing
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Rules of origin
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United Kingdom
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United States
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Ursprungsregeln
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Advertising
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Attitude toward cultural diversity
2
Attitude toward the site
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Brand equity
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Chinese (People)
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Chinesen
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Comparison
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Consumer culture positioning
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Consumer involvement
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Bartikowski, Boris
Bartsch, Fabian
Cleveland, Mark
5
Jamal, Ahmad
5
Laroche, Michel
5
Montoya, Detra Y.
3
Dana, Leo Paul
2
Demangeot, Catherine
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Kizgin, Hatice
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Papadopoulos, Nicolas G.
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Pires, Guilherme D.
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Adriaenssens, Stef
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Blount, Ian
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Bradford, Tonya Williams
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Briggs, Elten
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Broderick, Amanda J.
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Bu, Kyunghee
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Buchanan-Oliver, Margo
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Budhathoki, Tribikram
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Chandon, Jean-Louis
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Chatzopoulou, Elena
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Cruz, Angela Gracia B.
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Journal of business research : JBR
5
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ECONIS (ZBW)
5
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
4
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
Saved in:
5
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
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