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~person:"Bartikowski, Boris"
~person:"Papadopoulos, Nicolas G."
~subject:"Ethnische Gruppe"
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Ethnische Gruppe
Consumer behaviour
17
Konsumentenverhalten
17
Cultural identity
8
Kulturelle Identität
8
Brand image
6
Ethnic group
6
Markenimage
6
China
5
Globalisierung
5
Globalization
5
Brand management
4
Culture
4
Markenführung
4
National culture
4
Nationalkultur
4
Personality psychology
4
Persönlichkeitspsychologie
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Website
4
Website cultural congruity
4
Beziehungsmarketing
3
Corporate social responsibility
3
Designation of origin
3
Großbritannien
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
National identity
3
Online-Marketing
3
Relationship marketing
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United Kingdom
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United States
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Welt
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World
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Attitude toward cultural diversity
2
Attitude toward the site
2
Brand equity
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Chinese (People)
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Chinesen
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Bartikowski, Boris
Papadopoulos, Nicolas G.
Cleveland, Mark
5
Jamal, Ahmad
5
Laroche, Michel
5
Montoya, Detra Y.
3
Dana, Leo Paul
2
Demangeot, Catherine
2
Kizgin, Hatice
2
Pires, Guilherme D.
2
Richard, Marie-Odile
2
Adriaenssens, Stef
1
Aguirre-Rodriguez, Alexandra
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Alaca, Neslim
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Arias-Bolzmann, Leopoldo G.
1
Aurup, Golam Mohammad
1
Azab, Carol
1
Babin, Barry J.
1
Bartsch, Fabian
1
Baum, Matthias
1
Baxter, Susan
1
Blount, Ian
1
Bradford, Tonya Williams
1
Briggs, Elten
1
Broderick, Amanda J.
1
Bu, Kyunghee
1
Buchanan-Oliver, Margo
1
Budhathoki, Tribikram
1
Bóveda-Lambie, Adriana
1
Chandon, Jean-Louis
1
Chatzopoulou, Elena
1
Cherian, Joseph A.
1
Clair, Julian K. Saint
1
Clark, Terry
1
Clark-Gill, Tamara
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Cortez, Paulo
1
Cruz, Angela Gracia B.
1
Cui, Charles Chi
1
Dabić, Marina
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Dahlstrom, Robert
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Journal of business research : JBR
6
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ECONIS (ZBW)
6
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Saved in:
4
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
Saved in:
5
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
6
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
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