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~person:"Bartikowski, Boris"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Konsumentenverhalten
12
Cultural identity
5
Kulturelle Identität
5
Brand image
4
Brand management
4
China
4
Ethnic group
4
Ethnische Gruppe
4
Markenimage
4
Website
4
Website cultural congruity
4
Beziehungsmarketing
3
Corporate social responsibility
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Globalisierung
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Globalization
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Großbritannien
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International marketing
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Internationales Marketing
3
Internet marketing
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Online-Marketing
3
Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
3
United Kingdom
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United States
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Attitude toward cultural diversity
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Brand equity
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Chinese (People)
2
Chinesen
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Consumer culture positioning
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Consumer involvement
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Corporate Social Responsibility
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Customer satisfaction
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12
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Bartikowski, Boris
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Gupta, Suraksha
13
Melewar, T. C.
13
Richard, Marie-Odile
13
Foroudi, Pantea
12
Filieri, Raffaele
11
Septianto, Felix
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dennis, Charles
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Gierl, Heribert
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Shukla, Paurav
9
Spielmann, Nathalie
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Roy, Sanjit
8
Sharma, Piyush
8
Wagner, Udo
8
Wallpach, Sylvia von
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Buil, Isabel
7
Christodoulides, George
7
De Chernatony, Leslie
7
Geuens, Maggie
7
Gustafsson, Anders
7
Liu, Martin J.
7
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Journal of business research : JBR
12
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ECONIS (ZBW)
12
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
5
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
8
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
Saved in:
9
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
10
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
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