//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Brittney C."
~person:"Darley, William K."
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Psychology & marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
6
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Relationship marketing
3
Advertising effects
2
Brand
2
Brand image
2
Customer satisfaction
2
Einzelhandel
2
Kundenzufriedenheit
2
Markenartikel
2
Markenimage
2
Online retailing
2
Online-Handel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Werbewirkung
2
Advertising
1
Bibliometrics
1
Bibliometrie
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate reputation
1
Decision
1
E-commerce
1
Electronic Commerce
1
Employee retention
1
Entscheidung
1
Firmenimage
1
Mitarbeiterbindung
1
Reputation
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Werbung
1
advertising appeals
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
Bauer, Brittney C.
Darley, William K.
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bodur, H. Onur
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
more ...
less ...
Published in...
All
Psychology & marketing
6
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
3
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
4
Guest editorial: The interaction of online technology on the consumer shopping experience
Darley, William K.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10003945264
Saved in:
5
Special issue: The interaction of online technology on the consumer shopping experience
Darley, William K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003945278
Saved in:
6
Toward an integrated framework for online consumer behavior and decision making process : a review
Darley, William K.
;
Blankson, Charles
;
Luethge, Denise J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 94-116
Persistent link: https://www.econbiz.de/10003945267
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->